Revolutionizing Dental Brand Builds

Overview:

When a talented dentist associating around Ontario came to us with a vision to build his own successful practice we knew what would build would be different. Starting with a strategy informed by a story and radical ambition isn’t common in the heavily regulated Ontario dental industry. With over seven years of experience differentiating dental brands we knew exactly how to craft a brand and positioning that would stand out while future-proofing the brand in a crowded marketplace. The core tenets included.

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• Future market informed location feasibility research
• Story driven branding and digital, external and interior design
• Marketing tactics built alongside the digital infrastructure in extremely limited time

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From discovery to rollout in 3 months with the doors opening another two later because of the ambitious construction requirements. This project pushed to the extremes what is possible in Canada’s thorny dental landscape. Nonetheless, we crushed it and the results speak for themselves.

Results:

Finding instant success as a new clinic in the downtown area of Ontario’s third largest city should almost be impossible. But that’s what set out a strategy to achieve and achieve it we did. Today M City is a busy vibrant clinic and growing. The principal dentist and owner Dr. Manzoor is well on his way to celebrity status and for the right reasons.

We built a brand that felt to our client, his family and the community he belongs to and is now a leader in building. For us this wasn’t just about creating the platform for a thriving business, it was about giving our client and his amazing staff the tools to build a community with their brand at the centre of it.